As many as 100 creative economy entrepreneurs participated digital branding held by Central Jakarta Tourism and Creative Economy Sub-agency, Tuesday (6/4).

be able to develop the diversity of the creative economy

Central Jakarta Tourism and Creative Economy Sub-agency Head, Wiwik Satriani, said the coaching which carries the theme of Improving the Quality and Marketing of Creative Economy Products through Digital Branding is a form of synergy between the government, the community and Creative Economy actors.

Wiwik added participants were given material to increase insight into the use of social media to promote their products and were educated on how to improve product branding with more attractive packaging.

"It is hoped that the participants will be able to develop the diversity of the creative economy through social media," she said.

Meanwhile, Central Jakarta Economy and Development Assistant, Bakwan Ferizan Ginting, stated this activity aims to increase insight, creativity, innovation and motivation of Creative Economy actors. So they can develop their business and gain more income.

"Hopefully the participants will be able to create unique products so that their business will grow better," he hoped.